Brokenshire College eLearning: Courses

To introduce the student to computer terminology, internet and basic, Microsoft Excel and PowerPoint, and information systems relating to the business environment, and to give “hands on” experience with Microsoft Office 2003, Professional Version, business applications. Classroom instruction, class projects, and lab assignments will be combined for a comprehensive study. For transcript credit, students will be thoroughly tested on their ability to recall facts about computers and the use of application software.

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.